Why Michael Jordan & Denny Hamlin’s Lawsuit Rocks NASCAR

23XI vs. NASCAR trial: Why Michael Jordan & Co. want to tear up stock car racing

New York, December 01, 2025

Michael Jordan and Denny Hamlin’s 23XI Racing, alongside Front Row Motorsports, have initiated an antitrust lawsuit against NASCAR in the U.S. District Court for the Western District of North Carolina, alleging monopolistic practices related to NASCAR’s 2025 charter system that restrict fair competition and team growth.

Legal Developments in the Trial

The trial commenced on December 1, 2025, focusing on allegations that NASCAR operates a monopoly by controlling team participation via its newly introduced charter system. On October 28, 2025, Judge Kenneth Bell dismissed NASCAR’s counterclaim accusing 23XI and Front Row Motorsports of collusion, citing lack of evidence. Subsequently, on December 18, 2025, the court granted a preliminary injunction permitting the plaintiff teams to race as chartered entries during the litigation and allowed the transfer of two Stewart–Haas Racing charters to these teams following SHR’s closure.

The Core Dispute: NASCAR’s Charter System

NASCAR’s charter system grants exclusive rights to teams for participation in races, effectively limiting entry and competition. 23XI Racing and Front Row Motorsports declined to sign the terms, asserting the system is unfair, restricts innovation, and curtails financial growth opportunities. Their lawsuit argues that NASCAR’s tight control creates an unlawful monopoly detrimental to smaller teams and the overall competitiveness of stock car racing.

Motivations Behind the Lawsuit

Michael Jordan and Denny Hamlin aim to challenge and reform NASCAR’s operational framework. They contend the current business model hampers open competition and fair revenue distribution, threatening the sport’s diversification and financial viability for emerging teams. Their involvement brings heightened scrutiny to NASCAR’s governance and economic structure.

Broader Industry Impact

A favorable ruling for 23XI and Front Row Motorsports could compel NASCAR to overhaul its charter system, potentially increasing team accessibility and altering revenue-sharing arrangements. This legal action may trigger significant changes in how motor sports leagues handle team participation rights, impacting race dynamics, team finances, and fan engagement.

Significance of Michael Jordan’s Involvement and Wider Implications

The participation of a globally recognized figure like Michael Jordan elevates the case’s profile beyond motorsports, highlighting the ongoing tension between sports leagues’ control mechanisms and antitrust regulations. This litigation might establish critical precedents concerning monopolistic practices in professional sports and the governance of competitive leagues.

Should 23XI Racing and Front Row Motorsports succeed, NASCAR’s business landscape—and possibly those of other sports leagues—may undergo fundamental transformation, influencing regulatory approaches to competition, team autonomy, and market fairness across the industry.