London, December 06, 2025
Burberry has announced key internal promotions, naming Matteo Calonaci as Chief Operating and Supply Chain Officer and Johnattan Leon as Chief Customer Officer, signaling a strategic reinforcement of its executive leadership amid ongoing recovery efforts.
Burberry Strengthens Executive Leadership Through Internal Promotions
The luxury fashion house Burberry has appointed two senior executives to critical roles within its leadership team. These changes reflect a focus on leveraging internal talent as the company advances its strategic turnaround and growth plans.
Matteo Calonaci: Expanding Operational Oversight
Matteo Calonaci, formerly Burberry’s senior vice president of transformation and strategy, has been elevated to Chief Operating and Supply Chain Officer. He assumes responsibility for supply chain and planning, as well as strategy, transformation, and data analytics functions. Calonaci succeeds Klaus Bierbrauer, who will exit the company after the winter show and a transition phase.
Johnattan Leon: Leading Customer Engagement
Johnattan Leon, previously senior vice president of commercial and chief of staff, has been promoted to Chief Customer Officer. In this role, Leon will lead customer and client engagement, customer service, retail excellence teams, and oversee digital, outlet, and commercial operations. His appointment underscores a renewed emphasis on enhancing the customer experience and commercial strategies.
Strategic Context and Company Outlook
Both executives report directly to CEO Joshua Schulman and join Burberry’s executive committee. Schulman emphasized that these appointments underscore Burberry’s reliance on exceptional internal leadership. Calonaci and Leon have been credited with elevating executional excellence and enhancing customer experience, key components of Burberry’s “Burberry Forward” strategy aimed at driving recovery and sustainable growth.
CEO Commentary on Leadership Transition
CEO Joshua Schulman highlighted the significance of these promotions, stating that internal talent development remains central to Burberry’s approach during this pivotal period. The transitions are intended to fortify operational efficiency and sharpen customer-centric focus, critical levers for the brand’s ongoing resurgence.
Outlook for Burberry’s Operational and Customer-Centric Growth
These leadership changes are poised to strengthen Burberry’s capacity to streamline supply chain operations and deepen customer engagement. As the company pushes forward, the newly appointed officers will play vital roles in supporting Burberry’s ambitions to enhance market position and drive long-term value in the competitive luxury sector.