London, December 06, 2025
BasicNet has completed the acquisition of 100% ownership of Kickoff S.p.A., the current owner and manager of the Sundek brand, officially bringing Sundek into its portfolio. This strategic move, announced recently, aims to strengthen BasicNet’s position in the sportswear and lifestyle market.
Details of the Acquisition
BasicNet’s acquisition of Kickoff S.p.A. means full control over Sundek, a brand recognized for its swimwear and beachwear products. This transaction marks a significant expansion of BasicNet’s collection of established brands and is consistent with the company’s ongoing efforts to grow and enhance its portfolio.
Strategic Implications for BasicNet
The integration of Sundek aligns with BasicNet’s broader strategic plan to enrich its brand offerings. By adding a well-known name in the casual and beachwear segment, BasicNet is broadening its reach into lifestyle markets closely related to its core sportswear sector. This move is expected to reinforce the group’s presence in competitive global apparel markets while creating potential synergies within its existing operations.
BasicNet Profile
BasicNet is an Italian company specializing in the management and development of international sportswear and fashion brands. The group also oversees notable brands such as Kappa and Robe di Kappa. Over the years, BasicNet has built a reputation for consolidating legacy brands and driving their global growth through consistent brand development.
Significance of the Sundek Brand
Sundek is well-regarded for its swimwear and beach lifestyle products, adding a complementary dimension to BasicNet’s portfolio. Its acquisition strengthens BasicNet’s footprint in seasonal and leisure apparel sectors, which are strategic growth areas within the broader apparel industry. Sundek’s established market presence offers BasicNet access to new consumer segments and geographical markets.
Operational Strategy Moving Forward
BasicNet continues to focus on augmenting the value of its brands through increased sales and the integration of efficient supply chain management and IT technologies. The acquisition of Sundek is part of this approach, aiming to leverage operational efficiencies and innovation to enhance overall group performance.
The inclusion of Sundek into BasicNet’s stable of brands reflects the company’s commitment to expanding its influence in the global apparel industry. As BasicNet integrates Sundek’s operations and brand identity, it is positioned to capitalize on emerging market opportunities and reinforce its competitive standing.