London, December 06, 2025
Burberry has announced two key internal executive promotions as part of its ongoing strategic transformation. Matteo Calonaci is named Chief Operating and Supply Chain Officer, while Johnattan Leon is appointed Chief Customer Officer, both reporting directly to CEO Joshua Schulman.
Executive Team Changes at Burberry
Matteo Calonaci transitions from his role as Senior Vice-President of Strategy and Transformation to become Burberry’s Chief Operating and Supply Chain Officer. In this capacity, he will oversee the company’s supply chain, planning, strategy and transformation, as well as data and analytics functions. Calonaci succeeds Klaus Bierbrauer, who is set to depart following a transition period after the brand’s upcoming winter show.
Johnattan Leon, previously Senior Vice-President of Commercial and Chief of Staff, takes on the role of Chief Customer Officer. Leon’s responsibilities encompass customer and client engagement, customer service, retail excellence, digital operations, outlets, and commercial activities.
Strategic Context and CEO Commentary
These appointments form part of Burberry’s broader strategic turnaround under the initiative known as Burberry Forward. CEO Joshua Schulman emphasized that the promotions align with a sharpened focus on “executional excellence” and enhancing the customer experience. Schulman expressed confidence that Calonaci and Leon’s leadership will be pivotal in driving this initiative’s goals.
Background and Implications
Burberry’s leadership realignment highlights the luxury group’s commitment to leveraging experienced internal talent familiar with its culture and strategic priorities. Situated in the competitive luxury sector, these changes are critical for operational efficiency and strengthening customer relationships, key facets of the company’s recovery and growth plan.
As the brand navigates evolving market dynamics, the reinforcement of its executive committee signals a focused effort to elevate performance across supply chain and customer-facing operations. These internal promotions also underscore Burberry’s preference for continuity and institutional knowledge in executing its future growth trajectory.