London, December 06, 2025
Burberry has announced two strategic appointments to its executive team: Matteo Calonaci as Chief Operating and Supply Chain Officer and Johnattan Leon as Chief Customer Officer. These hires support the luxury retailer’s operational and customer experience transformation efforts announced this year.
Matteo Calonaci will oversee Burberry’s operations and supply chain, focusing on enhancing production efficiency, logistics, and supply chain agility. His role addresses critical needs in the luxury fashion industry, where timely delivery and high product quality influence brand reputation and competitiveness.
Johnattan Leon’s appointment as Chief Customer Officer highlights Burberry’s commitment to strengthening customer engagement and driving growth. He will be responsible for overseeing customer experience across all sales channels, ensuring a seamless and personalized journey aligned with current industry standards in luxury retail.
The appointments come amid Burberry’s broader business transformation aimed at reinforcing its market position. Facing a dynamic global luxury market, the company is prioritizing operational excellence and customer-centric innovation to remain competitive.
Burberry’s decision to reinforce leadership in operations and customer experience reflects a strategic response to evolving market demands and a push to better meet consumer expectations. These changes are anticipated to accelerate Burberry’s ongoing turnaround and support sustained growth within the luxury sector.