Sydney, December 01, 2025
The Wiggles have issued a public apology following a controversial TikTok video filmed at the TikTok Awards in Sydney, featuring Blue Wiggle Anthony Field dancing to the song “Ecstasy” by musician Keli Holiday. The group clarified the video was posted without their consent, reaffirming their commitment to family-friendly values.
Video Incident and Immediate Reactions
The TikTok video in question showed Anthony Field, known as the Blue Wiggle, dancing alongside Keli Holiday while Holiday’s song “Ecstasy” played in the background. The video originated from the recent TikTok Awards event held in Sydney but has since been deleted from the platform. The Wiggles promptly responded by distancing themselves from the video’s content and presentation, underscoring that the clip was edited and shared without their knowledge or approval.
Official Statement and Clarifications
The Wiggles’ management released a statement emphasizing their longstanding reputation as a family-friendly entertainment group. They reaffirmed that their performance at the TikTok Awards adhered strictly to their family-oriented standards. The statement acknowledged that while Keli Holiday is an acquaintance, The Wiggles did not authorize the association of their image with the track “Ecstasy,” which they implied was inconsistent with their brand values.
Background on Keli Holiday and the Song “Ecstasy”
Keli Holiday is a musician known for his work in contemporary music circles. The song “Ecstasy” has gained attention within the TikTok community, although it contrasts with The Wiggles’ typical audience expectations and the content they typically endorse. The association of this track with The Wiggles in the video attracted scrutiny due to the incongruity with the group’s family-friendly image.
Brand Implications and Reputation Management
The incident highlights the challenges public figures face in controlling their digital image, especially when content is user-generated or posted without explicit permission. For The Wiggles, a brand synonymous with children’s entertainment, maintaining their reputation is critical. This episode underscores the necessity for clear boundaries and oversight in collaborative or public settings, particularly when intersecting with platforms like TikTok that rapidly disseminate content.
As platforms and creators navigate the complexities of digital content sharing, such occurrences accentuate the importance of vigilance and proactive communication to safeguard brand identity and audience trust.